Color Story: Cool Brights

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Over the years, I've designed a lot of PowerPoint presentations. When I first started doing them at work I gravitated toward blue backgrounds. Teal, navy, turquoise, lavendar. Always blue-based backgrounds. I could literally feel the relief in my retinas or irises or something. The colors not only enhance and offset the images being displayed, they invite the viewer to keep looking. Once, someone showed me one done in reds and oranges that actually hurt my eyes to look at. That's one thing that's so great about bold color. You can have blazing, eye-searing bolds. Or you can have vibrant, eye-soothing bolds. Neutrals are not the opposite of brights. Brights are the opposite of brights.